FIFA appoints new Chief Commercial Officer
6th October 2016
Mr. Philippe Le Floc'h has been appointed FIFA's Chief Commercial Officer and will head the Marketing and TV sub-divisions of football's governing body. His responsibilities will include driving the organisation’ s commercial performance and one Le Floc'h's first major tasks will be to drive sponsorships for the 2018 World Cup in Russia under the new commercial strategy which includes making four regional sponsor slots available in Europe, North America, South America, the Middle East and Africa, plus Asia.
The role of Chief Commercial Office is a novel post established in the context of the organisation’s restructuring following recent corruption scandals. Le Floc'h will also sit on FIFA’s management board.
According to a FIFA statement, the new CCO "brings high-level experience with proven success in growing and developing business in the TV broadcasting and marketing of sports events." Mr. Le Floc'h, a French-Swiss national served as UEFA Marketing Director during ... Read More