Youtube to take no part in Premier League rights ‘’auction’’
24th May 2016
Youtube has decided against buying Premier League broadcasting, according to company executives quoted by The Guardian. ‘’We don’t create the content ourselves." said Stephen Nuttall, YouTube’s senior director for Europe, Middle East and Africa, ruling out YouTube actively bidding for Premiership rights. He told The Guardian that the site preferred to act as a partner to broadcasters and added that ‘’our whole model is about partnering with people to allow them to make the greatest possible success out of their content’’.
The speculation was the result of BT and YouTube’s successful broadcast of the Europa League final which drew an audience of 3.6 million viewers, with more than a million views on YouTube. BT Sport had completed an agreement with Youtube to air the Europa League final, alongside its own mix of coverage on pay-TV and free-to-air channels. Nuttall explained that YouTube currently has partnership deals for 37 leagues and cup competitions ... Read More