Media sports coverage to see major changes in 2017
17th January 2017
The way people engage with sporting activities is likely to change considerably in 2017, according to an industry trends report by Deloitte.
In this edition of its annual report, the consultancy says that non-traditional media companies are likely to “aggressively” pursue sports rights, as people move from cable to digital media.
For example, the US National Football League (NFL) announced a partnership with Twitter to live stream a number of games on the platform. The social media organisation has established similar deals with Major League Baseball (MLB), the National Hockey League (NHL) and, most recently, PGA Tour golf.
Digital-based companies are also exploring ways to provide services to attendees of large sporting events. The taxi app Uber has announced a number of partnerships with sporting organisations, including a deal with the National Basketball Association (NBA) to provide transportation to and from games using designated pick-up and drop-off points.
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