IOC statement on eSports
3rd November 2017
Popularity amongst the young in eSports can provide a platform for engagement with the Olympic Movement.
This was one of many conclusions about eSports from a summit of delegates from across the Olympic Movement who also asserted that: ‘Competitive "eSports" could be considered as a sporting activity, and the players involved prepare and train with an intensity which may be comparable to athletes in traditional sports.’ The stakeholders included international federations, national Olympic committees and athletes’ representatives among others.
Regarding eSports, a new report by Newzoo, a leading provider of market intelligence covering the global games, eSports, and mobile markets, states that “for brands, media, and entertainment companies, eSports provides a chance to capitalize on the favourite pastime of digital natives and Millennials: playing games and watching game content”.
The latest report from market analysts, Nielsen, gives some numbers on eSports and ... Read More