Nestlé follows Adidas in ending IAAF association
11th February 2016
The International Association of Athletics Federations (IAAF) has suffered another blow as Nestlé has decided to terminate its sponsorship of the Athletics governing body. Nestlé’s decision follows revelations of doping and corruption by investigative journalists and comes just weeks after sportswear giant Adidas reportedly ended its £5.6m a year contract with the IAAF.
Nestlé’s partnership with the IAAF, which dates back to 2012, saw the Swiss food and drinks group provide funding for 15 million children aged 7-12 years old in 76 countries. Nestlé has argued its support for the ‘IAAF Kids’ programme could not continue given the revelations of doping in the press and the WADA report detailing a cover-up within the IAAF. In an email to AFP, Nestlé spokeswoman Lydia Meziani said the company’s association with the IAAF ‘could adversely affect our reputation and image.” “We have informed the IAAF of our decision and await a formal acknowledgement from them ... Read More