All England Lawn Tennis Club open to social media broadcasts
20th June 2016
Only a few weeks after the groundbreaking NFL deal with Twitter, Wimbledon have confirmed they would be prepared to follow suite. During the conference launching the digital strategy for this year’s tournament, Mick Desmond, commercial and media director at the All England Lawn Tennis Club, evoked the possibility.
Desmond explained the importance of social media in today’s digital world. Figures for 2014 show the success of Wimbledon’s mobile website with an 125% increase of visits and the increase of followers on both Facebook and Twitter. This gives the tournament more visibility, particularly with younger users.
However, Desmond insisted on the important role of TV. He explained that “Sports that make a short-term decision to move to a platform or move to a media owner where they get better money but they find out they’ve lost 60% or 70% of their audience. In the short term you get financial benefit but in the long term you undermine the sport.” The ... Read More