Twitter strikes EPL deal with Sky Sports
27th July 2016
Twitter has reached an agreement with Sky Sports to show clips and highlights from the 2016/2017 FA Premier League season on its platform. Under the terms of the deal, the social media site will stream football clips of key moments and goals from all games broadcast by Sky in real time as well as highlights and post-game analysis of every Premier League and Football League match after the games have ended.
Amidst ever-increasing competition with other social platforms for sports rights, Twitter says this latest arrangement extends its growing presence in the world of sport. The deal with Sky Sports follows similar agreements with the NFL, UEFA for Euro 2016 highlights, and for the live and behind-the-scenes coverage of Wimbledon 2016 via Periscope.
The clips will be made available through the @SkyFootball account, which has almost 3 million followers. Unlike Twitter’s previous sports partnership deals, the videos will also be available for brands to sponsor as part of Twitter ... Read More