FC Barcelona seals deal with Chinese property developer

19 April 2017
Public

Spanish football club FC Barcelona have agreed a sponsorship deal with the Chinese property developer Shimao Group.

The group will become the club’s regional sponsor until the end of 2019. The financial terms of the two-year agreement have not yet been published.

The deal will continue Barcelona’s expansion into China, and will include promoting cultural and sporting development and a healthy living campaign.

“Through this sponsorship agreement I am sure that we can join forces to make Barça, Shimao and football even more popular among the Chinese people,” said Barcelona’s vice-president for Marketing, Manel Arroyo.

“For us, China is a strategic market and I am sure that our partnership with the Shimao Group will make FC Barcelona the most popular football club in that country.”

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