FC Barcelona seals deal with Chinese property developer
Spanish football club FC Barcelona have agreed a sponsorship deal with the Chinese property developer Shimao Group.
The group will become the club’s regional sponsor until the end of 2019. The financial terms of the two-year agreement have not yet been published.
The deal will continue Barcelona’s expansion into China, and will include promoting cultural and sporting development and a healthy living campaign.
“Through this sponsorship agreement I am sure that we can join forces to make Barça, Shimao and football even more popular among the Chinese people,” said Barcelona’s vice-president for Marketing, Manel Arroyo.
“For us, China is a strategic market and I am sure that our partnership with the Shimao Group will make FC Barcelona the most popular football club in that country.”View All News