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    • Shaping Public Policy
    • Promoting Industry Values
    • Protecting Real Newsgathering
  • What It Takes
    • News Reporting
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    • Video News
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Monthly Archives: February 2026

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  3. 2026
  4. February
23rd February 2026
Reuters image by Phil Noble of disgraced royal shows “What it Takes” in Primary Source Journalism
A Reuters photograph captured by one of its most experienced news photographers is a powerful example of the kind of independent, on-the-ground work the News Media Coalition’s What it Takes (WiT) campaign is designed to highlight.
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17th February 2026
FT CEO Jon Slade: why human judgement is Primary Source Journalism’s decisive asset in the AI era
Financial Times CEO Jon Slade has set out a clear proposition that closely aligns with the News Media Coalition’s advocacy: the more abundant machine-made “content” becomes, the more valuable professional human decision-making becomes.
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9th February 2026
Deepfakes at industrial scale: why detection is becoming a frontline defence
“Deepfake detection challenge” shows pace of synthetic media — and why technology sector standards, plus everyday verification by journalists, are critical to public safety and trust
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