A sports-streaming start-up that calls itself the “Netflix of Sports” is attempting to break into the lucrative Italian market.
DAZN is hoping to sign up 3-5 million customers and has started by offering Serie A football matches.
The start-up paid 600 million euros ($695 million) for the broadcast rights to almost a third of Serie A matches over three years.
Italy has one of the worst broadband take-up rates in Europe so it could be difficult to challenge Sky’s well-established satellite offerings.
According to EU data, 99 percent of Italian households have access to fixed broadband but only 57 percent actually use it.
The business plans to spend up to $1 billion this year as it buys up various international sports rights.