The English Football League (EFL) has secured a record-breaking £935 million broadcasting deal with Sky Sports for the five-year period from the 2024/25 to 2028/29 seasons. The deal covers over 1,000 matches per season, a record for any club football agreement. The package consists of £895 million in guaranteed payments and £40 million in marketing benefits.
The new contract signifies a 50% increase in value compared to the current agreement, promising greater exposure for EFL clubs via on-air and digital support from Sky Sports. The deal covers a minimum of 328 Championship matches, 248 League One matches, 248 League Two matches, 15 Play-Off matches, 93 Carabao Cup matches, and 127 EFL Trophy matches each season.
Sky Sports and the EFL will introduce longer notice periods for TV selections, enabling clubs and fans to plan further in advance. The new deal will also guarantee greater parity in the number of times clubs are chosen for TV coverage.
The ‘Article 48’ blocked broadcast period, between 2:45 pm and 5:15 pm on Saturdays, will remain in place. From the 2024/25 season, more matches will be available for streaming, replacing the current Sky Sports EFL red button coverage and EFL’s domestic streaming via iFollow and club streaming services.
EFL Chief Executive Trevor Birch lauded the landmark deal, emphasizing the long-standing partnership with Sky Sports and its impact on EFL clubs. Sky Sports Managing Director Jonathan Licht highlighted the increased coverage across leagues and competitions, ensuring an enhanced commitment to the fans of all 72 league clubs.