Simona Kustec, Slovenian Minister of Education, Science and Sport, told a high-level conference on Friday 24 September that the media, including traditional news media has great value in relation to sport and promoting healthy lifestyles of citizens. She was speaking in Bled at the Slovenian Presidency’s flagship event on sport policy, attended by senior EU policy makers, academics, representatives of organised sport, fitness experts and the News Media Coalition, representing news publishers and national and international news agencies. She said the media ‘has the power to make role models who can inspire people to participate in physical activity.’
Andrew Moger, CEO of the News Media, spoke on the panel “Role of the media in promoting physical activity” and recalled that the news media through its coverage of sport competition, by highlighting trends in recreational sport, has the continued ability to reach a mass audience – and can indirectly lead to increased levels of people taking part in sport. He also emphasised that the News Media is constantly innovating to meet the demands of news consumers and deliver exciting and engaging content over various mediums.
He said that the ability of written Press, photo-journalists and video reporters to witness events, create and share news relied upon access to venues and information.
To wrap up the day’s debates, Mojca Doupona, Director General, Sport Directorate, echoed the comments of the Minister and emphasised how the News Media’s coverage of sport can lead to greater levels of people leading healthier and more active lifestyles