The Associated Press (AP) reported a significant rise in audience engagement in 2024, with its consumer-facing website, APNews.com, reaching 2.6 billion page views—a 39% increase from the previous year.
Julie Pace, AP senior vice president and executive editor. Picture: AP
Julie Pace, AP senior vice president and executive editor. Picture: AP
‘The AP’ is a founding Member of the News Media Coalition (NMC).
The statistics highlights the public’s increasing demand for fact-based, primary source journalism. AP’s coverage of core topics such as the US election, extreme weather events, and global conflicts resonated with audiences, particularly during major news events like Election Day, which saw record daily page views of 92 million.
Julie Pace, AP’s executive editor, noted that the organisation’s non-partisan reporting and digital-first approach have been central to its strategy, ensuring audiences access accurate, unbiased information.
The AP also reported success in building audience trust and loyalty. Reader donations exceeded targets in 2024 after a year-end campaign emphasised the AP’s independence and commitment to non-partisan reporting. Julie Pace noted:
“We’ve leaned into the fact that when you come to the AP site, you’re going to get fact-based information… We’re not trying to tell people how to vote, who’s good or bad. If you want a clear-eyed view of what’s factual, that’s what you can get from the AP.”
This message resonated with audiences across the political spectrum, especially during divisive events such as President Donald Trump’s re-election and inauguration.
