Manchester United has finally decided to start their own official YouTube channel, after avoiding it for the thirteen years since the streaming video platform was founded.
Every other Premier League club had already gotten in on the platform, but Manchester United had seemingly preferred to focus on their dedicated pay-TV offering, MUTV.
The new YouTube activity will not eat into MUTV, and will offer its own exclusive content as a compliment to the television channel.
YouTube’s head of sport for Europe, Middle East and Africa, Tomos Grace, said, “Amazingly, even without an official football channel it is the most viewed club in the world on YouTube.”
The bump in revenue generated from this new YouTube channel is expected to be small, especially compared to the recently announced sale of the EPL’s TV rights. Instead, YouTube will be used to build the Manchester United brand and to provide yet more analytics to the team’s social media managers.
The UK comes second behind the US in terms of football viewership on YouTube.