The European Broadcasting Union (EBU), the alliance of public service broadcasters that is best known for organising the Eurovision Song Contest each year, has launched a new on-demand video platform for the 2018 European Championships.
The European Championships are being held in Berlin and Glasgow in August 2018 and will be the first multi-sport event of its kind, comprising Athletics, Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon.
Under the supervision of the EBU’s commercial wing, Eurovision Media Services (EMS), the new platform will allow broadcast partners and rightsholders to search a library of high-quality content for download that can enhance their broadcasts during the Championships.
The library will have multiple versions of the video content in different sizes so that broadcasters can adapt to the channels they are using. The search capability will be able to single out individual athletes as well as provide slow-motion and interview footage.
The head of products and marketing at EMS, Franck Choquard, explained that “rightsholders can expect to find content produced during the competition as well as slow-motion footage, interviews, and more in one single library.”
The European Championships channel will join the existing Eurovision Sports Highway which already provides broadcasters with content for European biathlon, skating and aquatics events.
